Why a carpenter is selling Pilates reformers
Velo Pilates is run by James McWade, a carpenter on Sydney's Northern Beaches. Not a Pilates influencer, not a fitness brand with a marketing department — a tradesman who spends his working life judging timber, joinery and whether something has been built properly or just built quickly.
The problem with reformer prices
A good reformer in Australia costs between $2,800 and $5,000. Some of that is genuine quality. A lot of it is showroom rent, distributor margin, and a brand name burned into the frame.
We buy direct from the factory that makes them, ship them straight to your door, and skip everything in between. Same oak, same springs, same commercial-studio build — without the middle layer.
Built to order, not warehoused
Every machine is made after you order it. That means a wait of six to seven weeks, and we say so plainly on every product page rather than burying it at checkout. In a market where the established brands quote eight to twelve weeks as standard, we think that's a fair trade for the price.
What we will and won't tell you
We will tell you exactly how long delivery takes, exactly what the machine weighs, and exactly how much room you need. We won't claim Pilates equipment treats a medical condition, and we won't fill this page with reviews from people who don't exist.
We are a new business. We would rather earn a reputation slowly and honestly than borrow one we haven't built.
Questions before you buy
If you are unsure which machine suits your space, your ceiling height, your front door or your practice — ask before you order. We would genuinely rather talk you out of the wrong machine than sell you one you regret. Get in touch through our contact page and you will get a real answer within one business day.